So what is it?

V.O.I.C.E. is a student fee referendum that seeks to ensure that The Daily Californian will not have to cut additional days of print while allowing it to continue to improve content and expand online.

The Daily Cal is, as you know, completely independent. It receives no funding from the university, and all its revenue comes from advertising sales and donations. But over the last several years, vast improvements in Internet tools, such as Twitter and Facebook, have allowed businesses to expand online, leaving print advertisement behind. After all, if you’re a business thinking logically, why bother advertising in print when you can do it for free online? This has resulted in a steep drop in ad sales and a terrible financial situation for the Daily Cal.

The Daily Cal does not face this problem alone — in fact, the entire journalism industry is scrambling to find alternate business models to sustain print. The fact of the matter is, severe shifts in market forces have left the Daily Cal open to the possibility of cutting more days of print.

And without V.O.I.C.E., the Daily Cal may realistically have to do so.

If you’d like to read the full text of the proposed referendum, check out the link here. Rather than bore you with legislative talk though, we’ve broken it down for you here:


V.O.I.C.E. proposes that each student, undergraduate or graduate, contribute $2 each semester to help save The Daily Californian from having to cut additional days of print.

The breakdown:

  1. A third of the funds will automatically go to financial aid, as per the campus’s Return to Aid policy. In other words, V.O.I.C.E. will generate about $46,200 for financial aid.
  2. The Daily Californian will receive the remainder, approximately $93,800. Why so much for one organization? Check out The Situation to find out more.


April 10 through April 12, 2012. The V.O.I.C.E. Initiative will appear on the ASUC spring ballot, and during those three days, we’re hoping you’ll take the time to vote.


Your computer! You don’t even have to step outside to vote for V.O.I.C.E.


Vote “yes” on V.O.I.C.E. It’s as simple as clicking a button and won’t take any more than two minutes of your time. We’ll put the link to the voting website here when it becomes available.

Now, we understand that you may have a number of concerns with this initiative — that’s why we’ve created this website in the first place.

Some of you may also be wondering, what is all this talk about the Daily Cal going under? Check out The Situation to find out more information. In short, explore this website — it’ll tell you all you’ll need to know about V.O.I.C.E. And if you still have questions after that, feel free to shoot us an email anytime at [email protected].

We hope you’ll vote YES on V.O.I.C.E.